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Do you remember the old L’Oreal commercials with the tagline, “Because I’m worth it”? It was a pretty brilliant marketing strategy. It hitched a ride on the women’s rights movement of the 70s and gave women “permission” to pay premium prices for hair color.

But when it comes to pricing your own pro...

This optical illusion used to fascinate me as a child. I was amazed that from one angle I saw an old woman, but with a minor change in perspective I saw a young woman.

It’s a perfect metaphor for how your perspective and your mindset shape your reality.

Take, for example, how you think about money...

There are days when I positively spring out of bed, ready to tackle my day.

Picture me in a sparkly blue gown, puffy-cheeked squirrels tying my sash, birds adding lovely sparkles to my hair, me singing sweetly, “When you love what you do, you’ll never work a day in your life.” Aaaahhhhh!!

Then, th...

Is it possible to work in a field you love, doing things you believe in, yet feel out of alignment with your beliefs and values?

The short answer is YES. It happened to me.

And I can tell you that being out of alignment with your spirit and your purpose works against everything you’re trying to ac...

The other day I was driving down the freeway in the city. There, in the middle of the road amongst the cars and the asphalt, a seedling was sprouting through a crack in the concrete divider.

It was such an odd and beautiful thing to see. This little seedling was thriving in an inhospitable environm...

Anatole France, a nineteenth century poet once said, “It is human nature to think wisely and act in an absurd fashion.”

Monsieur Anatole must have been a fly on the wall in my office.

Self-sabotage happens to the best of us. But you can figure out why you do it, how to recognize it, and how to sto...

Any parent will tell you, toddlers are very powerful little people.

There comes a point in their young lives when they grasp that they possess an incredible thing known as FREE WILL.

And with the power of one little word, they wield their will with ferocious authority.

“No!”

What a delicious wor...

My branding archetypes are Innocent and Alchemist.

Boy, does that Innocent surface when making choices about where and how I spend my time.

As an Innocent, I value wholesomeness and honest values. I sometimes long for simpler times. I have unwavering faith and optimism that things will work out.

Setting prices for your services is one of the things that makes us squirm. Why is that? Why do we wrestle with knowing we provide something of value but feel weird about putting a price tag on it? There are many reasons why we squirm, but one of them has a lot to do with our “pricing personalities....

Setting boundaries and upholding them in your business is one of the most important things you can do.

And it can also be one of the most challenging. You are not alone! 

It can be hard sometimes, and we all can second guess ourselves about whether we should make exceptions… “maybe just this onc...